The town of Zlataritza has a population of about 3 000 inhabitants and lies at a distance of 25 km east-southeast of Veliko Turnovo. Zlataritza is a centre of a municipality with 23 settlements. The first settlers of the town are ore-miners from the region of Chiprovtzi who have come to obtain gold from the adjacent rivers. From here comes the name of the town because "gold" in Bulgarian is "zlato"- and hence the name of Zlataritza. In the region of the town have been discovered Byzantine coins.

The tourist sights of the town are: the history museum, the ethnographic museum, one hundred Revival period houses proclaimed for architectural monuments, the church "St. Nikola" from 1884. The municipality is a rich agricultural region.