The town of Omurtag has a population of 9 000 inhabitants and lies at a distance of 24 km southwest of Targovishte. Omurtag is a municipal centre of 44 component settlements. The town is situated in the eastern part of the Fore-Balkan. The terrain is of plains and mountains with average altitude of 500 m.

The first known inhabitants of the region date back to the Eneolith. During IV-V c. the region has been included in a big defensive system created by the Byzantine emperor Justinian. During the Middle Ages the municipality has been in close proximity to the first Bulgarian capitals - Pliska and Preslav. The first written evidence of the existence of the present-day town is from 1676 where the settlement is mentioned in the Turkish tax registry books as an administrative centre under the name of Osman Pazar. Until 1934 the town is known under that name.

The tourist sights of the town are: the Menzilishka fountain (1779), the church "Saint Dimiter" (1851), Revival-period houses, the bridge on the territory of the village of Stavrek dating from XVI c. and others.