The town of Strelcha lies at a distance of 40 km north of Pazardzhik and 60 km from Plovdiv. It has a population of 5 000 inhabitants and is a municipal centre of 4 component settlements. The town is located at the southern foot of the Sredna Gora Mountains at a picturesque valley at an altitude of 475 m. Strelcha is well-known for its healing mineral waters used for treatment of diseases of the locomotory system, the peripheral nervous system, gynaecological and skin diseases. The mineral waters have a capacity of 0,25-2,20 litres per second and a temperature of 22-24^oC. Strelcha is a national spa centre.

The archaeological findings in the region of Strelcha date back to the time of the Eneolith and the Bronze Age. The town is mentioned in the Ottoman documents in 1548.