The town of Krichim lies at a distance of 30 km southwest of Plovdiv and has a population of 8 500 inhabitants. The town is the centre of a separate municipality. It is situated along the Vacha River at the foot of the Western Rhodope Mountains.

On the territory of the municipality there are remains of a prehistoric settlement, Thracian settlements and medieval fortresses. Krichim is mentioned in the Ottoman registry books in 1576.

The town is specialized in the production of strawberries, raspberries, natural juices, frozen fruit and vegetables. To the south of the town are located the dam-lakes Krichim and Vacha.