The town of Parvomay lies at a distance of 44 km east of Plovdiv and has a population of 15 000 inhabitants. The town is situated at an altitude of 134 m. It is known under the name of Borisovgrad until 1945. Parvomay is a municipal centre of 16 component settlements. The municipality is a rich agrarian region.

In the region have been discovered remains from the Neolith and the Eneolith, Thracian mounds, an ancient necropolis, a medieval settlement and a road. The settlement is mentioned for the first time in some Ottoman documents from 1576 under the name of Hadzhi Eles.

Near the village of Vinitza there is a natural location of marsh marigold. In the vicinity of the town there are three thermal springs -Byala reka, Dragoynovo and Lenovo.